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dot-ORG Project: Promoting Energy Efficient Product Distribution through ICT Access AND Youth Employment

Report on RE/EE survey in Kutaisi, Guria and Aspindza-Akhalkalaki

Prepared by
WINROCK INTERNATIONAL

May/June 2006

Introduction of the Survey

This report is a survey of the market for energy efficiency and renewable energy products and services in the construction, building and heating, ventilation and air conditioning (HVAC) trades in three regions of Georgia: Guria, Kutaisi and Aspindza-Akhalkalaki. The survey was building on interview of commercial organizations which is selling RE/EE products and organizations which is using these products, and, to a limited extent, updates relevant portions of the IFC/GEF Market Assessment of SME Activities in Energy Efficiency and Renewable Energy in Georgia. Totally were interviewed 25 organizations. The interview was provided to the representatives of the commercial organizations at above mentioned regions of Georgia. The interview was built on four different aspects: general situation nowadays on RE/EE issues, organizational activities, the needs and what barriers they have.


There are several objectives of the initial survey:

  • Identify RE/EE and building products, construction, services and applications (e.g. water heating, space heating, electricity, insulation, improved windows, weatherization materials) available in the regions of Tbilisi, Kutaisi, Guria and Aspindza.

  • Identify existing distributors providing these products and services and the impediments to RE/EE market development.

  • Identify market potential for RE/EE products and services that are not yet available.

  • Identify appropriate locations and trainees for the dot-ORG program, focusing on evaluating opportunities in regions such as Imereti (Kutaisi), Samtskhe Javakheti (Aspindza, Akhalkalaki) and Guria.

The survey was organized by Dr. Nugzar Meladze, Project Manager and by Mr. Alexander Grdselidze, Assistant of the Project Manager. The Survey was implemented in May-June 2006. For these we prepare special questionnaires, travel at these regions and meet with many people, such as representatives from Municipalities, NGOs, and Commercial structures and staff members of the commercial organizations. The survey in RE/EE issues in these regions nova body was made so far and these is first step of regional development. The survey is included also the filled questionnaire by commercial organizations: 1. the organizations which is working on RE/EE issues and 2. The organization which is producing other materials but they are interesting to buy new energy efficiency equipments and for these they not have enough funds.



II. Survey Result from Guria:
In these region the organizations mostly working to produce biogass systems, solar thermal collectors, small hydro systems, energy efficiency plastic windows and doors, energy efficiency wood stone, improved wood windows. The business here is not so high and the organization working in RE/EE issues have no big costumers, but they are believe that after becoming gas and electricity price high the needs also will be high. Nowadays in these regions is very popular wood energy efficiency stones and biogas systems, the citizens mostly build themselves the biogas systems.
Barriers which they have:

  • Information Dissemination about RE/EE issues

  • Tax policy

  • The high price of electricity



II. A. Profiles of Regional RE/EE and construction product distributors:

For the interview we prepared special questionnaire.



  • “Info-Guria” Ltd, production: biogas systems, solar thermal collector, micro hydro, energy efficiency wood stone

This organization was building several small hydros.

  • Asocciation “Imedis Megzuri”, production: biogas systems, solar thermal collector, micro hydro, energy efficiency wood stone

was implemented WB funded project to build biogas aggregate with solar thermal collector, also in a same time was organizing training program in the regions of Ozurgeti how to use biogas system and what efficiency it gives to people.

  • Ind.C “Avtandil Chelidze”, production: production: biogas systems, micro hydro, energy efficiency wood stone

They build 120 small hydro stations.

  • “Ozurgeti Experimental Enterprize” Ltd, production: biogas systems, micro hydro, energy efficiency wood stone

  • “Komfort” Ltd, production: plastic windows and doors

  • “Mekanikos” Ltd, production: biogas systems, micro hydro, energy efficiency wood stone

II. B. Profiles of selected potential RE/EE costumers

There is commercial organization which would like to implement at their factories energy efficiency activity. The list of organizations:

- Ltd “Tonus”

- Ltd “Beer and Fruit Juice Enterprise”

- Ldt “Saakimo”

- Ltd “Sanatory Kolkhida”

- Ltd “Kolkhuri”

- JSC “Imedi”

- JSC “Ckali Margebeli”

- Ltd “New Guria”

- Ltd “Askana”

III. Proposed Trainings

In these region of Georgia the main needs is to train youth entrepreneurs and the commercial organizations representatives what is RE/EE issues and what benefit it giver to customers, suppliers, environment and the regions in total.


In a training most relevant subjects: RE; EE; EE building materials; EE new equipment and technologies; some international experience in these issues; project preparation; budget planning; calculating pay back and energy saving; pricing management; e-marketplace;
Training organizing period: July – August 2006
The potential training participants:

  1. Kakhaber Lomadze – Guria Youth Council

  2. Vakhtang Berishvili – Ltd “ Info-Guria”

  3. George Gagua – Asociation “Imedis Megsuri”

  4. Avtandil Chelidze – Ind.C

  5. Khatune Sadradze – Ltd “Tonus”

  6. Kakha Chavleshvili - Ltd “Beer and Fruit Chuce Enterprise”

  7. Tornike Surguladze – Ltd “Saakimo”

  8. Lado Lomadze - Ltd “Sanatory Kolkhida”

  9. Merab Vasadze – Ind.Co. “Khatuna Goguadze”

  10. Ivan Koladze – Ltd “Kolkhuri”

  11. Gocha Guchabidze – JSC “Imedi”

  12. Davit Gogotishvili – Ltd “Askana”

  13. Lasha Berishvili – Ltd “New Guria”

  14. Temur Gogoladze - JSC “Ckali Margebeli”

  15. David Teneishvili – Ind.Co

The Place where the training will be implemented in Guria: # 4 Gabriel Episkopos street, Ozurgeti, 3500, GEORGIA .




1. Name of the company: Ltd “Info-Guria”

Address: Ozurgeti, #15 Davit Agmashenebeli

Tel/Fax: 8-296-7-44-85, 8-99-50-06-89

Director: Vakhtang Berishvili


  1. The organization, History and Present

    1. The organization owners

100% is private


    1. Organization main business

Renewable energy and energy efficiency information popularization. The building biogas systems, small hydro, solar collector and making every year checking

g) Main product

small hydro, biogas systems



d) Target Market

Domestic, Ozurgeti region



e) Major costumers

The main costumers are poor people from high mountains area



v) Organization Situation

The turnover is 14000-15000 Lari. They have car gaz52 inside small factory, tractor T-25, electric generator and two computers.


z) Organizations financial situation (if they have any loan or how they received funds)

They not have any loan



T) Staff

4 man, 3 women - total 7



  1. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to set up Renewable Energy and Energy Efficiency training and consultancy center ”Learn and Made yourself”. Where the citizens who are interesting in energy efficiency will be learn more and after to biuld these systmes themselves.

    1. Development / project total cost

25000-30000 Lari

g) Organizational participation in this cost

5000-6000 Lari.



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The energy prices growth is direct proportion of the needs of RE/EE.

  1. What barriers you have for development

The citizens in the regions are very poor and many of them not have information about RE/EE

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing
V. Future sales plans

a) Sales per year

10000-15000 Lari



b) Prices

mosaxleobisaTvis xelmisawvdomi



g) Income (what you are expecting)

7000-8000 Lari



2. Name of the company: Ltd “Ckali Margebeli”

Address: Chokhatauri Region, village Nabeglavi

Tel/Fax: 8-22-99-91-99; 8-99-19-93-08; 8-99-48-02-83

Director: Grigol Gogoladze
I.The organization, History and Present

  1. The organization owners

The JSC was registered in 2005, registration N: 63/5-17. The Shareholders are: Avtandil Svimonishvili, Amiran Svimonishvili, Grigol Gogoladze, Thomas Diem, Urs Valter Burghardt, Thomas Hoizerman


    1. Organization main business

Mineral and sweet water production and selling

g) Main product

Minaral water ”Nabeghlavi” and sweet water ”Bakhmaro”



d) Target Market

Georgia, Ukraine, Azerbaijan, Kazakhstan, USA, Canada, Germany, Switzerland, Poland and Baltic States



e) Major costumers

The 65% of costumers are Georgians and other 35% is foreigners



v) Organization Situation

The capital of the company is 2million Lari



z) Organizations financial situation (if they have any loan or how they received funds)

They have loan from Georgian Bank



T) Staff

89 persons



II. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to produce mineral and sweet water and in future to build sanatoriums.



a) Development / project total cost

-------------



g) Organizational participation in this cost

----------------



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs of mineral and sweet water are high and every year is growing. The company not has such technology to produce such quantity; it needs to raise production up to 300%.

  1. What barriers you have for development

For fast development the company needs additional funds

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

The company have strong distributing network



g) Financing

They need additonal fund for additional technologies



V. Future sales plans

a) Sales per year

In 2005 the sales for 0,5l bottle water was 30 million, which is 2,5 time more than in 2004.

b) Prices

the prices is stabile



g) Income (what you are expecting)

------------




3. Name of the company: Ltd “Tonus”

Address: Ozurgeti, village Meria

Tel/Fax: 8-99-57-72-47

Director: Amiran Chkhaidze
I.The organization, History and Present

    1. The organization owners

100% private

    1. Organization main business

Tea production

g) Main product

Green Agura tea



d) Target Market

Export


e) Major costumers

Republic of Mongolia



v) Organization Situation

The capital of the company is 302,000 Lari



z) Organizations financial situation (if they have any loan or how they received funds)

They have loan



T) Staff

70 persons



  1. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to enterprice development

    1. Development / project total cost

200,000 Lari

g) Organizational participation in this cost

50,000 Lari



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs of Agura tea is very high

  1. What barriers you have for development

The high taxes and high energy prices

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing

V. Future sales plans

a) Sales per year

b) Prices

1kg – 0.4 USD



g) Income (what you are expecting)

400,000 Lari



4. Name of the company: JSC “Beer and Fruit Juice Enterprise”

Address: Ozurgeti, 29 Akaki

Tel/Fax:

Director: Shota Margalitadze
I.The organization, History and Present

  1. The organization owners

JSC

  1. Organization main business

Beer production

g) Main product

Beer


d) Target Market

Domestic



e) Major costumers

Ozurgeti, Foti, Batumi, Kutaisi



v) Organization Situation

The capital of the company is 188,457 Lari



z) Organizations financial situation (if they have any loan or how they received funds)

They have loan



T) Staff

24 persons



II. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to enterprice development



    1. Development / project total cost

160,000 Lari

g) Organizational participation in this cost

40,000 Lari



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs of the beer is very high

  1. What barriers you have for development

The high taxes and high energy prices

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing

V. Future sales plans

a) Sales per year

500 tonn


b) Prices

1 liter – 0.747 lari ( these price not including accises and taxes)



g) Income (what you are expecting)

900,000 Lari



5. Name of the company: Ltd “Kolkhuri”

Address: Ozurgeti, village Natanebi

Tel/Fax: 8-99-98-77-75

Director: Merab Vasadze
I.The organization, History and Present

  1. The organization owners

100% private

  1. Organization main business

Tea production

g) Main product

Black tea



d) Target Market

Domestic


e) Major costumers

Georgia


v) Organization Situation

The capital of the company is 24,000 Lari



z) Organizations financial situation (if they have any loan or how they received funds)

They not have loan



T) Staff

5 persons



II. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to enterprice development



    1. Development / project total cost

150,000 Lari

g) Organizational participation in this cost

30,000 Lari



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs of high quality tea is very high

  1. What barriers you have for development

The high taxes and high energy prices

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing

V. Future sales plans

a) Sales per year

60 tonn


b) Prices

its depends on energy prices



g) Income (what you are expecting)

360,000 Lari



6. Name of the company: Ind.Co “Khatuna Goguadze”

Address: Ozurgeti, 1 Gabriel Episkopos

Tel/Fax: 8-296-7-60-30, 8-296-7-30-80

Director: Merab Vasadze
I. The organization, History and Present

  1. The organization owners

Ind.Co

  1. Organization main business

Bred production

g) Main product

Bred


d) Target Market

Ozurgeti


e) Major costumers

Domestic


v) Organization Situation

The capital of the company is 150,000 Lari



z) Organizations financial situation (if they have any loan or how they received funds)

They not have loan



T) Staff

45 persons



II. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to enterprice development



    1. Development / project total cost

150,000 Lari

g) Organizational participation in this cost

30,000 Lari



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs of the breed is very high

  1. What barriers you have for development

The high energy prices

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing

V. Future sales plans

a) Sales per year

800 tonn


b) Prices

its depends on energy prices



g) Income (what you are expecting)

435,000 Lari



7. Name of the company: Ltd “Sanatoria Kolkhida”

Address: Ozurgeti, Ureki

Tel/Fax: 8-99-11-86-62

Director: George Rusieshvili


  1. The organization, History and Present

    1. The organization owners

100 % private

b) Organization main business

Medical and vacation service



g) Main product

Medical and Hotel



d) Target Market

Georgia and neighbor countries



e) Major costumers

Domestic


v) Organization Situation

The capital of the company is sanatorium building



z) Organizations financial situation (if they have any loan or how they received funds)

They have loan



T) Staff

90 persons



II. Organization development / Expansion Plans and financial requirement

The main aim of the organization is to build new medical diagnostic centre and hotel quality development



    1. Development / project total cost

200,000 Lari

g) Organizational participation in this cost

50,000 Lari



III. Targer market and barriers

  1. Please describe the need of the products in which these organization is working

The needs is very high

  1. What barriers you have for development

The high taxes

IV. Strenghts and Weaknesses

a) Technology

b) Marketing (Sales)

g) Financing

V. Future sales plans

a) Sales per year

80,000 Lari



b) Prices

g) Income (what you are expecting)

500,000 Lari



II. Survey Result from Kutaisi:
In these region the organizations mostly working to produce solar thermal collectors, small hydro systems, energy efficiency plastic windows and doors, energy efficiency wood stone, improved wood windows. The business here is not so high and the organization working in RE/EE issues have no big costumers, but they are believe that after becoming gas and electricity price high the needs also will be high. Nowadays in these regions is very popular wood energy efficiency stones and biogas systems, the citizens mostly build themselves the biogas systems.

Barriers which organizations have in the regions:



  • Information Dissemination about RE/EE issues

  • The low income of Kutaisi population

  • Tax policy

  • The high price of electricity


II. A. Profiles of Regional RE/EE and construction product distributors:


These organization was implemented several small hydro project

  • JSC “Ekoenergomontaz”, main products: solar thermal systems

was implemented before 2000 the solar thermal projects.

  • “Pirveli” Ltd, production: plastic windows and doors

  • “Imerguri” Ltd, production: Energy Efficiency building materials

  • “TeploImport” Ltd, production: energy efficiency heating systems

  • “Leviko” Ltd, production: energy efficiency gas heating systems

II. B. Profiles of selected potential RE/EE costumers

There is commercial organization which would like to implement at their factories energy efficiency activity. The list of organizations:

- NGO “ASA”

- Restarant “Delikates”

- Kafe “Baraka”

- In.C “Akaki Cereteli”

- In.C “Nika”

- Ltd “Flamengo”

- Hotel “Kutaisi”

- Kutaisi Central Station

- Hotel “Aia”

- Ltd “Kut Ckal Kanal”

- Hotel “Mtis Broli”

- Shop “Leviko”

- Ltd “TeploImport”
III. Proposed Trainings

In these region of Georgia the main needs is to train youth entrepreneurs and the commercial organizations representatives what is RE/EE issues and what benefit it giver to customers, suppliers, environment and the regions in total.


In a training most relevant subjects: RE; EE; EE building materials; EE new equipment and technologies; some international experience in these issues; project preparation; budget planning; calculating pay back and energy saving; pricing management; e-marketplace;
Training organizing period: August 2006
The potential training participants:

  1. George Bakradze – entrepreneur

  2. Michael Fkhakadze – entrepreneur, student

  3. Tinatin Kuprashvili – entrepreneur, student

  4. Alexander Kharabadze – Kut.ckalkanali

  5. Levan Janjaleishvili – Kut.ckalkanali

  6. Irakli Kirtadze – entrepreneur, student

  7. Mirian Rukhadze – entrepreneur, student

  8. Aleko Rukhvadze – businessman

  9. George Khurcidze – food network company

  10. Temur Tsintsishvili – entrepreneur, student

  11. Goege Khursidze – businessman

  12. Ramas Kilasonia – entrepreneur, student

  13. Maka Margvelashvili - entrepreneur, student

  14. Mamuka Chubinidze – Ltd “Baraka”, energy manager

  15. Nika Gabunia – Hotel “Aia”, administrator and manager

The Place where the training will be implemented in Kutaisi: # 59 Queen Tamar street, Kutaisi, GEORGIA .


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