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Office: Department of Operations Management and Marketing


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Ayse Banu Elmadag

PhD in Marketing
Office: Department of Operations Management and Marketing

Istanbul Technical University

Istanbul Teknik Üniversitesi, Isletme Fakültesi
34367 Maçka, Istanbul

Office B 401

Tel: +90 212 293 1300 – 2761

Fax: 90 - 212 - 240 7260

E-mail: elmadaga@itu.edu.tr

Education


Ph.D. in Marketing, 2006 Manderson Graduate School of Business, The University of Alabama, Tuscaloosa, AL. Major: Marketing; Minor: Services Marketing.
MSc in Management Engineering, 2001 Istanbul Technical University, Istanbul, Turkey

Concentration in Marketing


BSc in Management Engineering, 1999 Istanbul Technical University, Istanbul, Turkey

Marketing Major


DISSERTATION
Title: “Managing Service Employee Motivation to Influence Customer Affect and Behavior”
Dissertation committee: Dr. Alexander E. Ellinger (Co-Chair); Dr. Katherine N. Lemon (Co-Chair);

Dr. George R. Franke; Dr. Diane E. Johnson, Dr. Clyde J. Scott


Academic Experience
August 2006 – present Assistant Professor of Marketing,

Department of Management Engineering


August 2002 – August 2006 Research/Teaching Assistant at University of Alabama,

Department of Management and Marketing


October 1999 – August 2006 Research Assistant at Istanbul Technical University,

Department of Management Engineering



Research Interests

Frontline Service Employee Performance and Its Impact on Service Effectiveness

Internal Marketing and Increasing Employee Motivation

Self-Service Technologies in Retailing


RESEARCH


Publications and Papers

Refereed Academic Journals (Published and Forthcoming)

Elmadag, Ayse Banu, Alexander E. Ellinger and George R. Franke (2008) “Antecedents and Consequences of Congruence between Organizational and Service Employee Commitment to Service Quality” Journal of Marketing Theory and Practice, (Accepted April 2007).

Tokman, Mert, Ayse Banu Elmadag, Nimet Uray, and Richey, R. Glenn, (2008), "Exploring the Development of Supply Chain International Joint Ventures," International Journal of Physical Distribution and Logistics Management, (Accepted September 2006).

Ellinger,Alexander E., Ayse B. Elmadag, and Andrea D. Ellinger, (2007) “The Influence of Frontline Service Employee Development Practices on the Relationship between Empowerment and Performance,” Human Resource Development Quarterly, Vol.18, No. 3 pp. .293-314.

Ellinger, Alexander E., David J. Ketchen Jr., G. Tomas M. Hult, Ayse Banu Elmadag, and Glenn Richey “Market Orientation, Employee Development Practices, And Performance In Logistics Service Provider Firms?”, Industrial Marketing Management Journal (Accepted January 2007).

Yuksel, Ulku, Ayse Banu Elmadag, and Asli Yuksel (2003), “A Model of Unplanned Buying Behavior and In-Store Cues”, Marketing World (Pazarlama Dunyasi), September-October pp. 36-46, (in Turkish)



Refereed Academic Conference Proceedings
Andrea D. Ellinger,. Alexander E. Ellinger Yu-Lin Wang, Daniel G. Bachrach, and Ayse Banu Elmadag (2008) “Examining the Relationships between Investments in Social Capital, Managerial Coaching, and Performance Outcomes in Organizations” 9th International Conference on Human Resource Development Research and Practice Across Europe: IÉSEG School of Management, Catholic University of Lille, 21-23 May, 2008.

Elmadag, Ayse Banu, Elif Karaosmanoglu (2008) “Is Organisational Identity Everything for Employees? Its influence on Employee Motivation and Some Implications for Corporate Identity Management”,The International Corporate Identity Group ICIG 6th & 7th March, 2008,Brighton,UK.

Elmadag, Ayse Banu, Elif Karaosmanoglu and Jingyun Zhang (2007) “The Other Customer Effect as an Antecedent of Company Evaluation and Consumer-Company Identification: Influence on Customer Attitudes and Behaviours”, 3rd Annual International Conference: the Academy of Marketing’s Brand and Corporate Reputation SIG – 10th-12th September 2007 UK

Alexander E. Ellinger Ayse Banu Elmadag, Andrea D. Ellinger and Yu-Lin Wang, (2007) “Developing and Validating a Measure of Practices Associated with Building Social Capital in Organizations,” Eighth International Conference on HRD Research and Practice Across Europe ISBN 1367-8868 UK.

Tokman, Mert, Ayse Banu Elmadag, Nimet Uray and Glenn Richey (2006), “Exploring the Development of Supply Chain International Joint Ventures”, SMA, November 1-4, 2006, Nashville, TN. Runner-up winner for the Stern and El Ansary best paper award at the Supply Chain Management and Industrial Distribution (SCMID) Symposium

Zhang, Jingyun and Ayse Banu Elmadag (2006), “Understanding Consumers' Perceptions of Fashion”, Association for Consumer Research Conference, Orlando FL, September 28-30, 2006.

Ellinger, Alexander E., Ayse Banu Elmadag and Andrea D. Ellinger (2006), “The Influence of Frontline Service Employee Development Practices on the Relationship between Empowerment and Performance”, Seventh International Conference on HRD Research and Practice Across Europe Tilburg University, Netherlands; 22-24 May, 2006.

Elmadag, Ayse Banu and Katherine N. Lemon (2006), “Customer Perceptions of Service Employee Motivation: An Attribution Theory Perspective”, AMA Winter Educators’ Conference, February 17-20, 2006 in St. Petersburg, FL

Elmadag, Ayse Banu and Jingyun Zhang (2005), “Consumer Fashion Orientation: Scale Development and Validation”, SMA, Winner of Best Student Paper of the Conference Award, November 1-5, 2005, San Antonio, TX.

Elmadag, Ayse Banu and Elif Karaosmanoglu (2005), “A Contingency Framework for the Durational Component of the Service Experience: An Exploratory Study”, World Marketing Congress, July 6-9, 2005, Muenster, Germany

Karaosmanoglu, Elif, Ayse Banu Elmadag, and T. C. Melewar (2005), “Multi-item Scale Development for Measuring Corporate Identity Mix (CIM) Elements”, 8th Decision Sciences Institute International Conference, July 3-6, 2005, Barcelona, Spain

Zhang, Jingyun and Ayse Banu Elmadag (2004), “Consumer Portrayals of Fashion and Implications to Online Fashion Retatiling: A Qualitative Study”, SMA, November 2-6, 2004, Saint Petersburg, FL

Ellinger, Alexander, Ayse Banu Elmadag and Anna Lind Hummel (2004), “Customer Contact Employee Development and Empowerment in the Third Party Logistics Industry”, CLM Annual Conference, October 25-29, Philadelphia, USA

Burnaz, Sebnem, Nimet Uray, Berk Ataman, Ayse Banu Elmadag (2003), “Analysis of Advertising Content: A Cross-Cultural Comparison of American, German, and Turkish Advertisements, Ninth Cross-Cultural Research Conference”, December 10-14, 2003, Jamaica

Elmadag, Ayse Banu (2001), “Subjective Age of Turkish Elderly, 3rd Berlin TU - ITU Faculty of Management Joint Conference, March 2001, Berlin, Germany

Sezgin, Selime, Ayse Banu Elmadag (2000), “Social Responsibility and Ethics, Its Importance for Firms”, 5th National Marketing Congress, November, 2000, Antalya, Turkey (In Turkish)


Elmadag, Ayse Banu (1999), “Marketing Health Care Services”, 2nd Berlin TU – ITU Faculty of Management Joint Conference, November 1999, Istanbul, Turkey

Book Chapters

Elmadag, Ayse Banu (2006), “Different Age Measures and Their Measurement among Turkish Elderly”, in Memoriam: Prof. Dr. Yucel Candemir, Eds: Umit Senesen and Oner Guncavdi


Elmadag, Ayse Banu, U. Yuksel (2004), “Health Care Industry and Health Services Quality Management in Turkey”, in Memoriam: Prof. Dr. Zeyyat Hatiboglu, Ed. Cudi Tuncer Gursoy (In Turkish)
Yuksel, Ulku, Ayse Banu Elmadag and Asli Yuksel (2004), “A Factor Effecting Impulse Buying Behavior: Revenue and Sales Increasing Techniques related to Store Environment”, in Memoriam: Prof. Dr. Zeyyat Hatiboglu, Ed. Cudi Tuncer Gursoy (In Turkish)

Sezgin, Selime, Nimet Uray, Elif Karaosmanoglu, Ayse Banu Elmadag, Asli Can Basar (2000), “The Profile of Supermarket Shoppers in Terms of Demographic, Behavioral and Attitudinal Variables: The Example of Carrefour”, in Memoriam: Prof. Dr. Ayhan Toraman, Eds. Sitki Gozlu and Semra Birgun, p: 87-109.

Papers under Review at Refereed Academic Journals and Conferences

Ellinger, Alexander, Scott B. Keller and Ayse Banu Elmadag ,“The Empowerment Of Frontline Service Staff in 3PL Companies” Under 2nd round of revisions at Journal of Business Logistics.



Research Working Papers

Alexander E. Ellinger Ayse Banu Elmadag, Andrea D. Ellinger and Yu-Lin Wang,“Organizational Social Capital: A Formative-scale Development and Validation Based on Prusak and Cohen’s Conceptualization” targeted to Human Relations.

Elmadag, Ayse Banu and Katherine N. Lemon “Customer Perceptions of Service Employee Motivation: Affective and Behavioral Responses”, (working paper at data collection stage Summer 2007).

Elmadag, Ayse Banu, Mert Tokman and Matt Meuter “Understanding the Effects of Self-Service Technologies on Service Performance: An Exploratory Study of Service Employees” targeted for Journal of Services Research – Winter 2008 )

Elmadag, Ayse Banu and Jingyun Zhang “Consumer Fashion Orientation: Scale Development and Validation” (data collected and analyzed, targeted for Psychology and Marketing – Fall 2007)

Zhang, Jingyun and Ayse Banu Elmadag “Clustering the Fashion Market According to Consumer Orientations”, (working paper at data collection stage – Fall 2007)


Research Grants


MSI Research Grant #4-1226 "Managing Customer Experiences: The Effects of Front Line Service Employee Development and Empowerment on Customer Satisfaction and Performance" (with Alexander E. Ellinger)
Honors And Awards

2006 – Beta Gamma Sigma Outstanding Doctoral Student Award

2006 - Manderson Graduate School of Business Dissertation Research Support Award

2005 – 2006 – Fred Bostwick Fellowship

2005 – Outstanding International Graduate Student - Spain Hackman Rotary Scholarship

2005 – Society of Marketing Advances Doctoral Consortium Fellow

2005 – Society of Marketing Advances – Best Student Paper Award

2004 – Minnie & Sam Pizitz Scholarship



Professional Association Memberships

Member, American Marketing Association (AMA)

Member, Council of Supply Chain Management Professionals (CSCMP)

Member, Society of Marketing Advances (SMA)


Teaching


At Istanbul Technical University

Undergraduate Marketing 2006 – Fall

Masters level Integrated Marketing Communications 2006 – Fall

Undergraduate International Marketing 2007 – Spring

Masters level Sales Management 2007 – Spring
At the University of Alabama

Undergraduate Personal Selling 2003 – Summer (Teaching Evaluation: 4.40/5.00)

Undergraduate Promotional Management 2004, 2005 – Fall, Spring and Summer

(Teaching Evaluation: 4.50 – 4.82/5.00)

Undergraduate Consumer Behavior 2004 – Fall (Teaching Evaluation: 4.41/5.00)

Undergraduate Principles of Marketing 2006, Summer (Teaching Evaluation: 4.30/5.00)



SERVICE

January 2007 - present Istanbul Technical University, Executive MBA executive committee member

June 2001- August 2002 Istanbul Technical University, Department of Engineering Management, ABET Accreditation Committee Member

January 2001 - March 2001 Istanbul Technical University, Personnel Automation Committee Member

January 2000 – June 2000 Istanbul Technical University, Management Faculty Graduation Ceremony Organization, Committee President

January 2000 – January 2001 Istanbul Technical University Management Faculty, Traineeship Committee Member



Prior Work Experience

June – December 1998 Total Quality Manager Assistant at Admiral Bristol (American) Hospital

Nisantasi / Istanbul

July-September 1997 HR Manager Assistant Trainee at Arcelik A.S. Cayırova / Istanbul



Consultancy Services

February - May 2001 Genpa Telecommunication Services A.S.

Measurement of Distribution Channel Members Satisfaction Research

(with Prof. Dr. Selime SEZGIN, Prof. Dr. Nimet URAY)


December 1999 - February 2000 Carrefour-SA Supermarket A.S.

Pre-testing of Promotional Campaign

(with Prof. Dr. Selime SEZGIN, Prof. Dr. Nimet URAY)
February-May 1997 Schaffer Shop

Market Entry Decision & Strategies Formulation

(with Prof. Dr. Selime SEZGIN, Dr. Sebnem BURNAZ)


A. B. Elmadag CV




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