For Immediate Release
Ben 10 Set to Hero Up Live on Stage in Hong Kong
Asia Pacific tour continues by popular demand
HONG KONG (November 8, 2011) – Ben 10, voted one of the world’s Top 10 Boys’ Action brands, is set to go hero live on stage in Hong Kong in Cartoon Network’s Ben 10 Live: Power of the Omnitrix stage show, based on the exciting adventures of the famous alien-morphing boy hero.
Making its Hong Kong debut at the Kowloon International Trade and Convention Centre, the Ben 10 Live: Power of the Omnitrix Asia Pacific tour continues after successful runs in Australia, Thailand, Malaysia, Singapore, Indonesia and the Middle East. Featuring the best of Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien, Ben 10 Live: Power of the Omnitrix will bring avid fans and action enthusiasts an adrenaline pumping 90-minute show jam-packed with cool skateboarding stunts, thrilling acrobatics and dazzling multimedia effects.
Ben 10 Live: Power of the Omnitrix comprises a cast of 14 dynamic characters (live actors and costumed) including Ben and his cousin Gwen Tennyson, Kevin Levin and Grandpa Max. Making their debut live on stage in Hong Kong are Rocks and Squidstrictor, brand-new alien superheroes. They will join popular superheroes Four Arms, Wildmutt and Heatblast, and menacing villains Vilgax and HighBreed Commander; while stunt performers will entertain the audience with incredible stunts and slick moves.
Ben 10 Growth in Asia Pacific
Having seen five years of consecutive growth since its launch, the Ben 10 franchise continues to a be an action hero powerhouse, selling six million Bandai toys, nearly three million publishing titles and over two million home entertainment titles in the Asia Pacific region in the past year. Globally, the number one boys’ action franchise saw US$350 million in annual toy sales alone in 2010 and over US$807 million toy sales since its launch.
“The Ben 10 franchise has enjoyed continued success in the Asia Pacific region over the past five years,” said Dulce Lim-Chen, Vice President, Cartoon Network Enterprises, Asia Pacific. “At Cartoon Network, our aim is to bring fun and energy to kids with a fantastic mix of engaging entertainment, be it on TV, online, in store or on stage. Ben 10 Live: Power of the Omnitrix brings Ben, Gwen and the aliens directly into kids’ lives, allowing them to get up close and personal with their heroes. The audience reaction upon seeing the characters burst onto the stage is truly awesome, and I’m sure Hong Kong kids will also love it just as much.”
Produced by Cartoon Network Enterprises and Millennium Entertainment International Live, Ben 10 Live: Power of the Omnitrix is brought to Hong Kong by Ample Hope Entertainment Company, Bandai, Cable TV, Discovery Park Shopping Mall, Harbour Plaza 8 Degree, Macau Tower, OCCL, Toys R Us and TurboJet.
Ben 10 Live: Power of the Omnitrix runs from November 11 – 13, 2011 at KITEC, Hong Kong.
Check out CartoonNetworkAsia.com/Ben10Live for more details.
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About Cartoon Network Enterprises
Cartoon Network Enterprises, the licensing and merchandising arm of Cartoon Network, works towards driving long-term value for the Network and its properties such as Ben 10, Ben 10: Alien Force, Ben 10: Ultimate Alien, Gwen, The Powerpuff Girls, Generator Rex, Toonix and Adventure Time. The division is specifically responsible for setting up new businesses leveraging the equity of the characters via consumer products, promotional licensing, home videos, interactive games, publishing, themed entertainment and events. Cartoon Network Enterprises works with a host of partners in the Asia-Pacific region, including Bandai, Mattel, Lego, D3 Publishers and Activision among others.
Cartoon Network is a subsidiary of Turner Broadcasting System Asia Pacific, Inc., which is a member of Turner Broadcasting Systems Inc., a Time Warner company, in Asia. Time Warner is a major producer of news and entertainment products around the world and is a leading content provider in the basic cable industry.
For more information, please contact:
Turner Broadcasting System Asia Pacific, Inc.
Tel: (852) 3128-3675